Taloustaito is the largest business magazine in the Nordic Countries with a monthly circulation of 239 492 (2011, Finnish Audit Bureau of Circulations) .
Taloustaito Magazine focuses on personal finance: practical advice on taxes, family law, private investments, stocks and funds, insurance, housing, cars, property management…
The readership is 55% male, 45% female, 70% 35-65 years old. The household’s average yearly income is around 70 000 euro (capital income not included).
Taloustaito’s Editor-in-Chief is Mr. Antti Marttinen, antti.marttinen(at)veronmaksajat.fi. Mr. Marttinen is the vice-president of Finnish Periodical Publishers' Association (FPPA).
The ad rate for 1/1-page in Taloustait Magazine is €6185,-.
Taloustaito Magazine has also a (8 issues/year) supplement, Taloustaito Yritys, which is a high profiled magazine for entrepreneurs, company owners and business managers. It focuses on company taxation and investments.
Taloustaito Yritys’ 46 537 subscribers are member companies of the Taxpayer’s Association of Finland.
The ad rate for 1/1-page in Taloustaito Yritys is €3615,-.
Additional information: Ms. Riitta Hjelm, +3589 6188 7329, riitta.hjelm(at)veronmaksajat.fi
Taloustaito Media Guide 2012